The murky and occasionally mammary home-made stout of previous entries has finally been christened, thankfully avoiding the grievous wastage of alcohol that would have occurred had we tried to smash the bottle against a drinker's head in the traditional manner.
The name XXXX en Provence is in part my answer to the appalling puns seen in so many local business names: Aix et Terra selling overpriced regional specialties, Aixtreme tattoo and piercing (so hardcore, in fact, that they omitted the circumflex...), Aixprit bicycles, and so on. Easily a match for Sydney's collection of terrible Thai restaurant puns.
It's also a reference, of course, to XXXX (four-ex), the iconic and truly awful lager from Queensland, Australia, rumoured to have originated from the locals' inability to spell the word "beer". (Complaints from Queenslanders are welcome and will be dealt with on the comments page below.)
I like all the designs really, though am leaning towards the one on the left if only for its gesture to the sign of the double cross in Charlie Chaplin's The Great Dictator.
I won't be able to bring any of the batch back to Australia, but may try to make a new lot once there, so further label suggestions are most welcome.
1 comment:
Hello,
I'm the owner and creator of the brand Aix et terra. I'm sursprised reading your commentary on my store.
We selected and choosed over a one year process the best local producers to make our products and simultaneaously, we designed new and innovative packagings... You probably have one of the best selection for local products in the store.
Our products are not overpriced if you consider the quality and the packaging. To demonstrate my argument, I invite you to come to the store and taste the original products. By the way everithing is in degustation in the store.
Hope to see you soon.
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